By Gertraude Krell

Schwerpunkt des Bandes sind Gender reports in verschiedenen Teildisziplinen: Für own und corporation kommen vor allem AutorInnen zu Wort, die sich schon länger mit Gender reviews befassen. Für advertising and marketing und Accounting wird erstmals über den Stand der Forschung, vor allem im angelsächsischen Sprachraum, berichtet.

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Betriebswirtschaftslehre und Gender Studies: Analysen aus Organisation, Personal, Marketing und Controlling (German Edition) by Gertraude Krell


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