By Michele White

In Buy It Now, Michele White examines eBay and its emphasis on group and social norms, revealing the cultural assumptions approximately gender, race, and sexuality which are bolstered during the web site. She exhibits how tutorial texts, rule structures, and ads "configure the user," permitting eBay to point how the positioning is meant to operate whereas additionally upholding specific values and practices. White info how eBay reinforces stereotypes approximately gender and sexuality, taking a look, for instance, at descriptions integrated in marriage ceremony costume listings, and the way eBay directs participants to the "Adult merely" a part of the web site once they use the quest phrases "gay" and "lesbian." She discloses the ways in which eBay grants a being concerned group yet its "Black Americana" classification reproduces racism by means of permitting dealers' narratives that excuse and romanticize slavery and insult African american citizens. White additionally seems at how members problem eBay's different types, principles, and values, analyzing frequent suggestions of resistance through dealers and purchasers within the lesbian and homosexual curiosity listings. via studying the organizational and cultural logics found in eBay, White emphasizes how different net settings, together with craigslist, usually are not as obvious, community-oriented, and empowering as they declare. She proposes equipment for getting to know and reconceptualizing new media sites.

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